Tactic 01
Own your Google Business Profile.
Complete every field. Post weekly. Reply to every review inside 24 hours. It's free local SEO that most competitors ignore, which is exactly why it works.
Effort Low | Impact High
Complete every field. Post weekly. Reply to every review inside 24 hours. It's free local SEO that most competitors ignore, which is exactly why it works.
Location tags pull in people already searching the area. Zero extra work on our side, a real discovery bump on the platform side. Do it reflexively.
The first nine posts on Instagram are your storefront. Pin the three best. Replace them monthly. Stop treating the grid like a chronological dump.
One planned day produces two weeks of content. Stop making posts daily. Start producing weekly and scheduling everything. The calendar becomes a weapon, not a hamster wheel.
Reels out-reach static posts by roughly 2x on Instagram. Capture vertical, cut stills from frames, pull captions from voiceovers. One clip becomes a reel, three posts, two stories, and a YouTube short.
People already photographing the village are doing our marketing for us. Build a tag worth using. Repost the good ones. Free content, community boost, zero cost beyond a thank-you.
DMs, comments, reviews, everything. The algorithm watches response speed. So does the person waiting. Ghosting costs more followers than we think, and the fix is free.
Tuesdays for faces. Fridays for behind-the-scenes. Pick two days, own them forever. People return for rhythm, not randomness, and rhythm costs us nothing to invent.
Instagram's collab feature doubles reach with one tap. Pair with a local artist, cafe, or maker. Their audience sees us, ours sees them.